Sunday, March 26, 2017

Lead As If All of Your Employees Are Volunteers

By Kristen Brady

The majority of companies aren’t startups, and even amongst the ones which are, most won’t have IPOs which make the founding talent rich. Many businesses just have staff, which it pays. Therefore, this vesting period often isn’t a problem. Talent, instead, is poached by social networks or recruiters or, heck, talent will take the initiative to discover something better. It’ll happen all year long, each year.

Guess what? As our economy picks up, this process too, will speed up.

Money always will be a factor for some individuals, and no matter what you attempt, some of the most talented performers are going to leave for a better offer financially. You probably can provide someone a 20 percent increase in pay to keep them; you more than likely can’t offer them a repeat amount of IPO riches.


However, for the majority of us, money only begins the conversation. It’ll absolutely get our attention. Offer someone too little, and they’ll take it as a slap in the face, or even that you are not serious. You will not get that initial interview.

However, there are so many more critical reasons to want to be employed with a company, and even more to remain with one that we have grown to love!

Team leaders, CEOs, and all people in between: if your employees do not love your company after 4 years of employment (or 4 months, or 4 quarters…), that is on you.

Does your company have the pick of the employee litter? Are your top employees dying to remain on board? If the answer is no, it is not that they are ungrateful, and it is not that your competition is luring them away. It is that, as a leader, you suck.

Act like every employee is a volunteer. Because basically, they are.

Leading Management Solutions is a healthcare management solutions company providing consulting and resources to healthcare managers. Contact us today at (407) 674-1916. Visit our website at www.lmshealthpro.com.

About the Author:


Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927

Why Won't Anyone Follow Me on Twitter?

     By Kristen Brady



I have noticed a couple of things companies and people do on Twitter that they may want to reconsider. Let us today, talk about why you may find very few individuals following you, in spite of all of your desires to the contrary. Below are 4 major ones which are holding you back:

You seldom tweet. I hope this one isn’t a mystery. You cannot win if you do not play. For example, I will check Tweepi before following you back. If you have not tweeted within the past 10 to 20 days, I will simply ignore you. Do you want more followers? Just tweet!

Your company’s avatar sucks. Do you have an egg head? It’s unlikely that people will follow you, because you appear as if you are lazy or a spammer – or just a lazy spammer. Do you have an animated avatar? They catch your eye, sure – but they’ll bug people! No follow backs. Plus, here is one which few businesses get: logos. If the avatar is a logo, instead of a person, this means you are here to sell and broadcast. That isn’t social, and people are going to avoid you. Twitter’s a social medium. Look it up. S-o-c-i-a-l.

No engagement, all broadcast. There is that word again, broadcast, meaning a one-way conversation – it is how ‘ol school media worked. Guess what? IT NO LONGER WORKS! Speak along with me, and NOT at me.

You do not follow back. If I notice that you have 200 followers, or even 2,000, but you just follow 16 of them yourself, I will not bother following you. And, why should I? You do not reciprocate; you are not social.

These little things make a huge difference in the Twitter world, my favorite medium. Will the above advice change your life? Probably not. Will it assist you in having more fun, and making more friends? I think it will – and some of these friendships probably will enrich your life, as they did mine. You tell me. Give the above tips a try and let us know how they’re working for you!


Leading Management Solutions is a healthcare management solutions company providing assistance and resources to healthcare management. One of the services we provide is Social Media Marketing. These services include development of a social media presence on selected social media platforms. Contact us today at (407) 674-1916 to learn more.

About the Author: 

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927

Sunday, March 19, 2017

What will Trigger a Coding Audit?


By Kristen Brady

As a member of the staff might help with coding, the healthcare professional — who’s accountable to his government, as well as additional payers — have to assess the codes for accuracy before submitting them for any billing. Be on the lookout for the following red flags within your practice’s habits of coding:

  • Lack of specificity about what you’re reviewing.
  • Use of shorthand or symbols (Make certain that you have lists of what the shorthand or symbols mean in the office. Any negative symbols that don’t have elaboration aren’t considered enough documentation).
  • Use of terms like “rule out,” “probably,” “perhaps,” or “maybe” rather than symptoms and signs.
  • Missing doctor signatures for test and/or lab results ordered by the doctor assistant, physician, or nurse practitioner.
  • Upcoding on chronic, stable conditions.
  • Coding level 5 services, not preventive medicine codes for yearly physicals.
  • Excess code use.
  • Inside a group setting, inconsistent coding amongst partners and providers.


Here is how having Leading Management Solutions conduct occasional coding accuracy audits assists your healthcare organization:

  • Serves as teaching tool for employees
  • Allows you to better manage staff
  • Improves accuracy of medical records
  • Ensures that you’re updated with coding regulations and rules
  • Identifies if you’re leaving money on table
  • Keeps you from going to jail and/or paying fines
  • Assists with compliance with OIG regulations

Leading Management Solutions is currently offering a $250 discount on our Full Practice Audit service. At the end of our one-week Full Practice Audit, you will receive a comprehensive, easy-to-read report detailing how your practice performs in the areas of: Operations, Strategic Planning, Human Resources, Billing and Coding Practices, Finances, Risk and Compliance Management, Safety of Patient Care, IT infrastructure, Patient-Centered Care, and Revenue Diversification. This service includes a Coding Audit, as well as a review of your practice's financial statements with our CPA.

We are also offering our e-Assessment (Virtual Full Practice Audit) at a lower price.



Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.


About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927



Six Ways to Market your Healthcare Organization


By Kristen Brady 

For most individuals, grasping the following 6 basic building blocks will take all the guesswork out of healthcare marketing:

Professional Referral Marketing

Continuous and reliable streams of inbound patient referrals from additional dental, medical, or additional professional sources includes the lifeline of most specialty providers. Whether it is a secondary or primary channel, professional referral sources must not be taken for granted. Physician referrals don’t just happen by magic or merely because you’re an excellent provider. Success will require a written plan and unfailing system of preserving and growing the professional referral flow.

Internet Marketing

From social media tools and websites, to mobile apps and patient portals, online marketing includes a mainstream channel for advertising, public relations, and marketing. Precisely how you utilize the muscle of the digital highway may be highly profitable and effective, or a massive waste of money and time.

Branding

It’s all about standing out in the crowd, of course, in a positive way, and it’ll include pretty much everything you do. A differentiating, powerful brand for your healthcare organization is a portion of your reputation. Effective and meaningful branding doesn’t happen without a deliberate effort to express and shape the proper message at the proper time.

Internal Marketing

It’ll include all the means and ways you communicate with individuals who already are familiar with you, mainly previous and present patients. Depending upon the nature of your situation or practice, this influential audience may be a robust referral resource, extra services, word-of-mouth advertising, and/or testimonials.

External Marketing

These include the media which reach potential patients who do not know you. Advertising on radio, in newspapers, billboards, television, etc., target an audience which must know you offer an answer for all their healthcare needs.

Public Relations

PR includes, amongst other things, generating and planning healthcare publicity, as well as free press exposure, like broadcast interviews and newspaper articles.

For more details contact Leading Management Solutions at (407) 674-1916.


Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927



Wednesday, March 15, 2017

Communicating with Patients for Increased Patient Collections

Originally published on February 8, 2017 by Orlando Medical News.
By Sonda Eunus, MHA
Collecting patient payments at the time of service is one of the most daunting tasks that a medical practice’s front office employees face on a daily basis. Asking for money may be uncomfortable for some employees, and even more so without the right training. Additionally, patients may get irritated when they are asked to make a payment, especially if they are not clear on why they need to pay. It is therefore important to communicate with the patient and inform them of the office policies for patient payments from their first visit to your clinic. Even prior to the patient’s first visit, the practice must make an effort to collect as much information as possible as far as this patient’s payment method. If the patient has insurance coverage, it is important to obtain the accurate information about their plan as well as their policy number. The patient must be informed that this information and the patient’s eligibility will be verified, and that if any issues arise the patient will be notified before they come in for their visit. When verifying coverage, whether through an electronic portal such as Availity, on individual insurance plan websites, or by calling the insurance carrier, it is important to note several pieces of information. First, verify whether or not the patient has met their plan’s deductible amount, or if there is a co-payment or co-insurance required. Additionally, check if the patient’s plan has assigned them to another physician, and if you will need to obtain an authorization to render services to this patient. Furthermore, if the patient is coming from another area, your practice may be out of network with their plan which will lead to denial of payment or a high patient share of cost.  
Once the patient arrives for their first appointment, he or she should be given the office policies document to read, which should detail the patient payment and billing process in terms that are simple enough for the patient to understand. The patient should be asked to sign the office policy along with the rest of the new patient registration paperwork. This signed document should then be scanned and entered into the patient’s chart. This way, if the patient tries to dispute a bill or avoid a payment down the line, this document can be proof that they have previously acknowledged understanding of your practice’s patient billing policies. Here are some of the points that you may want to cover in the office policies for patients to be aware of from the start: 
It is your responsibility to keep us updated with your correct insurance information. If the insurance information that you have provided us with is incorrect, you may be responsible for the payment of your visit.
You are expected to pay any co-pay, co-insurance, known non-covered services, and/or any deductible estimates at the time of service (this should also be displayed on a sign or plaque at your check-in window).
Patient balances that are not collected at check-in are billed immediately on receipt of your insurance plan’s payment and Explanation of Benefits. Your payment is due within ____ business days of your receipt of your statement. We will send a maximum of ___ statements, and if payment is not made the account will be transferred to a Collections Agency and reported to credit bureaus. 
If you are covered by a commercial insurance plan that we accept, we will file a claim to your insurance carrier. A commercial plan will always be primary to a government plan such as Medicare or Medicaid. The secondary insurance, if any, will be billed upon receipt of your primary insurance’s Explanation of Benefits and may pick up some or all of your share of cost as established by your primary insurance on a case by case basis. 
Not all plans cover annual healthy (well) physicals, sports physicals, mental health visits, etc. (should be tailored to the specific specialty of your practice). If these services are not covered, you will be responsible for their payment. Take some time to familiarize yourself with your insurance plan and covered services.
It is your responsibility to know if a written referral or authorization is required to see specialists, or whether a preauthorization is required prior to a procedure. Please inform us if they are required. 
If we are not contracted with your insurance plan, payment in full is expected from you at the time of visit. We will supply you with an invoice that you can submit to your insurance for possible reimbursement (you should have a Self Pay Schedule prominently displayed so that patients are aware of how much their visit will cost in advance).
We accept cash, all major credit and debit cards, or checks with a copy of a valid driver’s license. Bounced checks will incur a Bad Check fee of $___.
Sometimes patients will ask if they can make their payment at a later time after being seen (such as after they get their next paycheck). If your practice allows this, it is best to ask the patient to securely store a credit card number on file and to draft the payment on the day that they receive their paycheck. Assure the patient that this information will be safe and will be disposed of appropriately after the payment has been drafted. Depending on the relationship that you have with your patients, it is possible to make it common practice to keep credit cards on file for all future payments as well. It is important to have an authorization signed by the patient in the patient’s chart that allows the practice to draft payments automatically. If, however, you are not able to secure a credit card number for the payment, you should get the patient to sign a Financial Responsibility form which states that the patient acknowledges the balance and will make the payment by the agreed upon date. If the payment is not made by the patient before this date, the patient should receive a phone call from your office to collect the payment. 
By ensuring that patients are aware of your practice’s billing and collection policies in advance, you can significantly increase your patient payment collection rate. Your front office and billing employees should be adequately trained and knowledgeable enough to clearly explain these policies to new and existing patients. Additionally, these employees must be trained on how to ask for payment prior to checking the patient in for their appointment, both for time of service collections as well as for previous account balances. They should be prepared to answer questions about what the payment is for, as well as explain previous balances. With improved communication between your practice and its patients, as well as appropriate staff training on patient payment collections, your practice will be able to greatly improve your patient payment collection rate as well as eliminate any patient confusion or conflicts that may arise in the future. 

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Sonda Eunus is the Founder and CEO of Leading Management Solutions, a healthcare management consulting company (www.lmshealthpro.com). Along with a team of experienced and knowledgeable consultants, she works with healthcare practice managers to improve practice operations, train employees, increase practice revenue, and much more. She holds a Masters in Healthcare Management and a BA in Psychology.






Stolen Patient Records: Your Next Medical PR tragedy

Originally published on March 12, 2017 at www.lmshealthpro.com.
By Kristen Brady

Cybersecurity specialists warn that EHRs (electronic health records) include an appealing target for hackers for many reasons:
  • The healthcare sector is comparatively fresh to digital data storage. More youthful electronic medical records (EMR’s) installations are defense-minded or less secure.
  • This sector is more fragmented than other ones, like banking. Plus, health information is more vulnerable. It’s shared by numerous offices and providers, support and service companies, as well as individuals.
  • On the black market, personal identifier information is valuable. Stolen credit cards may be canceled. However, Social Security numbers, names, and similar data may be repeatedly used to obtain loans or commit additional fraudulent offenses.
Preparing for pending medical PR messes

There isn’t any “good news” part to being the victim of ransom and/or identity theft. Statistics report that it is likely to occur to you. Use some time to get yourself ready ahead of time for how to deal with the public relations, marketing, as well as patient experience part of “bad news.” Here are a few steps you can take:
  • Make a strategy which includes your whole company. Realize that it is a looming crisis which deserves the attention and time of top management, as well as every department.
  • Offer maximum disclosure along with minimum delay. Allow the whole organization and public to know the pertinent and timely information.
  • You should direct news media contacts to designated spokespersons. Always be responsive and forthright, yet coordinate precisely who speaks for the company.
  • Use additional communication techniques to educate patients, the community and all stakeholders. Do not rely on outside news media to “spread the word” to the general public.
  • Be consistent and regular with updates and news. Nobody enjoys “bad news.” However, the public has an appreciation for truthful distribution of critical details and news.

Leading Management Solutions offers public relations and event planning according to a practice’s budget. Some of the services we offer include:
  • Development and assistance with implementation of marketing strategies
  • Development of company awareness and recognition in the community
  • Participation and company representation in local events
  • Assistance with company event planning, such as Grand Openings, Meet the Docs, and Patient Appreciation events

Contact us today for more information at (407) 674-1916.

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927









Want More Patients? Be on Time!

Originally published on March 12, 2017 at www.lmshealthpro.com.

By Kristen Brady

Do you want more patients? It’s possible to easily do this by simply making the commitment to be on-time as a physician. This post provides you practical tips to make you an on-time physician which will assist in generating more patients for your practice.
Are you able to imagine the response of the patient who was forced to wait:
  • 6 weeks to get an appointment
  • 1 hour in the reception room to see the medical assistant or PA,
  • One additional hour to see the physician who spends under 5 minutes with a patient,
  • 2 more weeks to get an imaging study or lab work,
  • An additional 2 weeks to assess the results with a patient, and, lastly
  • several more weeks to get insurance authorization for medicine, or for a procedure that was medically necessary?


A physician may create an on-time philosophy by committing to get to the office 15 to 20 minutes prior to seeing patients at 9 AM. It’s the time to have a short meeting with your staff. Make sure that all of the reports are inside the EMR, that patients who have special needs are immediately taken care of, and all emergency or urgent calls be made prior to seeing patients.
The team knows that the physician is on time and is going to be placing patients inside a room before 9 AM in order for the patient and doctor to start the day in a timely manner.
I then recommend that all practices reserve a 15 to 20-minute slot each afternoon and every morning. These are for all emergencies, urgencies, or new patients who have to be seen on the exact same day. The slot can’t be provided to any other person, yet is reserved for any last minute cases which are common in many practices.
For more details contact Leading Management Solutions at (407) 674-1916.


Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927



Healthcare Marketing Trends for 2017 - Part 2

Originally published on March 5, 2017 at www.lmshealthpro.com.

By Kristen Brady

As you glare ahead and make your marketing plans for your healthcare practice, below are trends to take into consideration for 2017 (If you missed part 1, read it here):

Live video speaks louder than text

Now, Internet technology supports video delivery online, with more available choices than YouTube. Furthermore, video will have a more solid audience appeal (around 4 to 1) than text. Contemporary marketing for healthcare may share stories by way of video content, as well as live streaming video on blogs, websites, and social media platforms. The benefits include educational impact, immediacy and timeliness. Marketing budgets and plans are increasing and shifting in the category of video.
Programmatic video buying more cost-effective

Advanced software draws on real-time data and produces more effectiveness from media budgets. Programmatic media buying will purchase digital video ads and will present video advertisements to qualified customers at the precisely the right time. Inside the next 2 year’s programmatic video is going to account for most digital video spending.
Telemedicine monetization

Advancements in telemedicine are mainly due to consumer and technology expectations. However, telemedicine services are having a breakthrough as medical practices are becoming aware of the means and ways of charging for those services. Medical practices are starting to recognize consumer demand for email, text, and likewise connectivity conveniences. Furthermore, options in monetized telemedicine—like doctor-patient consultations online—contribute to brand differentiation, profitability and office efficiency.
Patients as informed buyers/consumers

The marketing fight for new patients will be played out before the initial appointment call. Patients conduct research information on health and medical, provider selection criteria, treatment options and many other considerations. Patient’s today have more “skin in the game” than before, and their research will guide their choices about treatment and their choice of hospital and/or provider. Informed patient/consumers today are willing to post online doctor ratings, and to make (or to withhold) provider suggestions.
A patient’s time is as valuable as the physician’s time

Within a patient-centric world, convenience now is the new competition currency. Patients need prompt and convenient appointment times. There isn’t any patience for waiting weeks or days for appointments. Very little understanding about needing to “wait inside the waiting room.” Change drove a new consumer reality. Now, patients demand and expect retail-consumer experiences.
For more details contact Leading Management Solutions at (407) 674-1916.


Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927







Healthcare Marketing Trends for 2017 - Part 1

Originally published on March 5, 2017 at www.lmshealthpro.com.

By Kristen Brady

As you glare ahead and make your marketing plans for your healthcare practice, below are trends to take into consideration for 2017:
In 2017, social messaging apps are increasingly becoming marketing platforms

Twitter, Facebook and the additional big-names still are great social hangouts. However, what is increasing in popular usage are social messaging apps, like WhatsApp, Messenger, Snapchat and other ones. As these have in China and other places, they’re quickly evolving to multi-purpose platforms. Relationships and conversations with customers in real time are the traditional core of messaging. Learn to expect new marketing and advertising possibilities to come on the scene as chat apps continuously increase.
Smarter content will win patients

The trend is presenting authoritative, share-worthy and interesting content. The Web is marketing’s front door in healthcare. Patients—currently responsible for a share of medical costs—browse the Internet for information that is relevant and valuable. Amidst growing competition for a reader’s attention, content today has to be reliable, social-sharable and fresh to build trust and earn respect.
Individualize; personalize

Today, marketing generating systems are more advanced. The audience/public also has become resistant to broad brush, old-style methods of advertising. Marketing methods of a contemporary nature identify user interests and produce relevant, personalized and timely content upon a one-to-one basis. For example, retargeting, displays advertisements to people who indicate a curiosity in your content or website. As automation of digital marketing creates a user profile, personalized and relevant messaging is more attention grabbing and delivers greater response and interest.
Optimize for the new universal standard – mobile

Within the United States, 4 out of 5 Americans use and own a smartphone. Tablets, desktops and laptops still are commonplace. However, a person likely will connect first with a smartphone. The capability of sending and receiving email, do instant online research, and make connections online is ever present. Healthcare marketing must first consider the mobile screen, and budget for, as well as adapt that message to additional choices.
Marketing that is location based

Smartphones present marketers the capability of targeting and reaching an audience/patient by their location and by niche. For instance, one strategy will use a device’s location to alert a patient of facilities nearby. Furthermore, location-based marketing detects and adapts to the personal and social preferences of an audience.

For more details contact Leading Management Solutions at (407) 674-1916.

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927







How to Improve Productivity in Healthcare

Originally published on February 28, 2017 at www.lmshealthpro.com.

By Kristen Brady

The movement from volume to value based care, as well as alternative payment models are going to require institutions to discover new methods of increasing productivity.
"In healthcare today, an increase in productivity is a skill" writes Joe Flower in an article for Hospitals and Health Networks.


Even though it might not be simple to do more with less, it’s possible to discover methods of being more productive. Below are some of his recommendations:
If you change your structure of payment, be certain your productivity metric will match it. It’ll make it simpler to notice productivity problems. Flower utilizes the example of an institution which moves a pain office from a model that is fee-for-service to a per-employee-per-month agreement for a warehousing business. If the institution performs an MRI on all patients, it’ll raise costs and lower productivity.
Redesign all EHRs to reflect clinical workflow. Many systems are not built around patient needs or clinician workflow. The poor interface and poor structure causes productivity problems.
Be certain new technologies help with productivity. Newer technology, like robotics and artificial intelligence, actually can slow productivity if it makes clinicians adapt to this technology rather than being certain the technology meets the necessities of clinical workflow. However, if utilized in the right way, it may decrease administrative tasks and mistakes. Flower states great examples of technologies which have increased productivity are IBM Watson and UT MD Anderson Cancer Center’s Oncology Expert Advisor.
And last but not least, lobby against all increased regulations. It is hard for any institution to completely comply with all the regulations presently in place. Joe Flower advocates for providers to organize and lobby to persuade state and federal agencies and additional regulators to take data from a standardized information set derived right from each institution’s electronic records.

For more details contact Leading Management Solutions at (407) 674-1916.

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927







In Healthcare, Content is Still King

Originally published on February 28, 2017 at www.lmshealthpro.com.

By Kristen Brady

By now nearly everyone has heard this phrase: “Content is king.” Therefore, who initially mentioned this phrase? And when? Plus, is it still a fact on the Web?

Generally, Bill Gates gets credit for it, for an essay that he published in January of 1996.
Almost 20 years later, some say that social media knocked content off its throne. They state that social media’s power will lie in its gigantic distribution network, with millions of users of YouTube, Twitter, Facebook, amongst others.
The argument is that as a social media user who has a lot of friends online posts an interesting photo, quote or video on Pinterest, Twitter or Facebook, it’ll go viral because of that user’s massive network.
They are wrong. Yes, the big network helps. However, the post first must be intriguing. So, social media might be queen, yet content still is king.
And how do I know? Because Google tells me so.
There is an abundance of proof in health care. Before individuals search for specialist physicians, they usually first look for data regarding their health condition and its potential treatment. The search engines confirm these facts:
Month-to-month searches on Google

Breast cancer
3,350,000
Oncologist
823,000
Lung cancer
1,220,000
Cancer doctor
60,500
Colorectal cancer
823,000
Cancer specialist
33,100
Bladder cancer
301,000



Around 4 times as many online searchers browse data on breast cancer as for data on oncologists.
Should a practice try to capture the attention of those searchers who are not yet searching for doctors?
The answer is “absolutely!” Why not? Sooner or later they’ll be browsing doctors. Why ignore 5/6 of your potential patients?
For medical practices, healthcare content is not prohibitively costly. Virtually all of it already is in a physician’s head.
Therefore, no matter how small or large your medical practice, dear physician, give data foragers what they desire on your site and you automatically have built interest and trust in your capability of helping them.
Leading Management Solutions offers Marketing, Digital Marketing, and Social Media Services to healthcare practices.  We offer weekly blog posts written by professional writers with direct knowledge of healthcare management and search engine optimization. 
For more details contact us at (407) 674-1916.

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927