Originally published on March
12, 2017 at www.lmshealthpro.com.
By
Kristen Brady
Cybersecurity specialists warn that EHRs (electronic health
records) include an appealing target for hackers for many reasons:
- The
healthcare sector is comparatively fresh to digital data storage. More
youthful electronic medical records (EMR’s) installations are
defense-minded or less secure.
- This
sector is more fragmented than other ones, like banking. Plus, health
information is more vulnerable. It’s shared by numerous offices and
providers, support and service companies, as well as individuals.
- On
the black market, personal identifier information is valuable. Stolen
credit cards may be canceled. However, Social Security numbers, names, and
similar data may be repeatedly used to obtain loans or commit additional
fraudulent offenses.
Preparing
for pending medical PR messes
There isn’t any “good news” part to being the victim of ransom
and/or identity theft. Statistics report that it is likely to occur to you. Use
some time to get yourself ready ahead of time for how to deal with the public
relations, marketing, as well as patient experience part of “bad news.” Here
are a few steps you can take:- Make
a strategy which includes your whole company. Realize that it is a looming
crisis which deserves the attention and time of top management, as well as
every department.
- Offer
maximum disclosure along with minimum delay. Allow the whole organization
and public to know the pertinent and timely information.
- You
should direct news media contacts to designated spokespersons. Always be
responsive and forthright, yet coordinate precisely who speaks for the
company.
- Use
additional communication techniques to educate patients, the community and
all stakeholders. Do not rely on outside news media to “spread the word”
to the general public.
- Be
consistent and regular with updates and news. Nobody enjoys “bad news.”
However, the public has an appreciation for truthful distribution of
critical details and news.
Leading Management Solutions offers public relations and event
planning according to a practice’s budget. Some of the services we offer
include:
- Development
and assistance with implementation of marketing strategies
- Development
of company awareness and recognition in the community
- Participation
and company representation in local events
- Assistance
with company event planning, such as Grand Openings, Meet the Docs, and
Patient Appreciation events
Contact us today for more
information at (407) 674-1916.
Leading
Management Solutions helps medical practice leaders identify ways to improve
operations to increase revenue, employee engagement, and patient satisfaction.
Learn more about us at www.lmshealthpro.com.
About the Author:
Kristen Brady
is the founder and owner of Kaboom
Social Media, your social
media marketing and content specialists! Follow her on Twitter: @kb54927
