By Kristen Brady
For most individuals, grasping the following 6 basic building
blocks will take all the guesswork out of healthcare marketing:
Professional Referral Marketing
Continuous and reliable streams of inbound patient referrals from
additional dental, medical, or additional professional sources includes the
lifeline of most specialty providers. Whether it is a secondary or primary
channel, professional referral sources must not be taken for granted. Physician
referrals don’t just happen by magic or merely because you’re an excellent
provider. Success will require a written plan and unfailing system of
preserving and growing the professional referral flow.
Internet Marketing
From social media tools and websites, to mobile apps and patient
portals, online marketing includes a mainstream channel for advertising, public
relations, and marketing. Precisely how you utilize the muscle of the digital
highway may be highly profitable and effective, or a massive waste of money and
time.
Branding
It’s all about standing out in the crowd, of course, in a positive
way, and it’ll include pretty much everything you do. A differentiating,
powerful brand for your healthcare organization is a portion of your
reputation. Effective and meaningful branding doesn’t happen without a
deliberate effort to express and shape the proper message at the proper time.
Internal Marketing
It’ll include all the means and ways you communicate with
individuals who already are familiar with you, mainly previous and present
patients. Depending upon the nature of your situation or practice, this
influential audience may be a robust referral resource, extra services,
word-of-mouth advertising, and/or testimonials.
External Marketing
These include the media which reach potential patients who do not
know you. Advertising on radio, in newspapers, billboards, television, etc.,
target an audience which must know you offer an answer for all their healthcare
needs.
Public Relations
PR includes, amongst other things, generating and planning healthcare
publicity, as well as free
press exposure, like broadcast interviews and newspaper articles.
For more details contact Leading Management Solutions at (407)
674-1916.
Leading Management
Solutions helps medical practice leaders identify ways to improve operations to
increase revenue, employee engagement, and patient satisfaction. Learn more
about us at www.lmshealthpro.com.
About the Author:
Kristen
Brady is the founder and owner of Kaboom Social Media, your social media
marketing and content specialists! Follow her on Twitter: @kb54927
