Originally published on September 27, 2016 on www.lmshealthpro.com.
By Kristen Brady
As a medical professional or doctor, you know the importance
of getting on the Internet and getting in front of
your targeted audience. And there is no denying social media’s power, which
includes Facebook. The great thing is, you may get on Facebook, and develop
your business page and in one hour be marketing, locating, and getting in front
of the ones who you have a desire to reach. These days, social media also goes
hand in hand with search engine optimization. Here are 4 tips to getting you
started on Facebook:
Make Your Facebook Page
Follow
the directions from Facebook. Utilize your business name as the page’s name.
Make certain you include details in the about section, fascinating images, your
hours, compelling reason to get in touch with you, and so on.
While
I do not think that you will get any kind of ‘duplicate content’ penalty due to
the use of the same bio on the about section of your Facebook page and your
website, you should write something unique for your visitors on Facebook. You
also will want to develop a customized Facebook background photo.
Connect
After
making the page, start to connect with your target audience. It always is
easiest by initially inviting friends to like the page. Facebook will show you
how to do this easily. Also, you may take out some pay per click advertisements
on Facebook to boost your Likes.
If
you use PPC to obtain followers make certain that you test everything used so
you can ensure to just use the advertisements which are converting. Provide a
link to the Facebook page on your site, if you have a business newsletter or
email invoices to clientele, add your Facebook link there, too. While it will
not bring you in a lot of business doing this, it will not hurt and does not
take a lot of effort.
Become Active
Avoid
not saying anything for days or weeks at a time. It will give the impression
that you are not interacting with your followers, or that you’re too busy for
them, or even worse, your business is in trouble. You effectively can manage
your Facebook and additional social networks for a couple of hours a week.
Create and maintain high quality posts which interest your followers and
which are likely to be shared. Some ideas for posts involve:
-Answering
frequently asked questions
-Making
a video tour of the office
-Video
introducing your staff to your followers
-Photos
of your patients
-Funny
or interesting news in your industry
Network
Network
with additional small businesses which are in your target market or geographic
area. If you like their Facebook page, they often will like yours back. Not
only this, you’ll get to know their business, they’ll become familiar with your
business, and maybe you or them might have a need for each other’s business
services in the future.
I
know spending hours on the Internet doing marketing for your practice is not on
the top of your list. Bump it up a couple of notches on your list, and begin
with it sooner than later. If you’re consistent, the time placed into it will
be worth it.
Leading
Management Solutions offers social media marketing to healthcare practitioners.
We offer development of a social media presence on selected social media
platforms. This includes regular posting of quotes, articles, and relevant
information that should be shared on your business page. We offer addition of
followers and expansion of your network. We interact with your followers.
Management of Facebook ad campaign also available. Possible platforms include:
-Facebook
-Twitter
-Pinterest
-LinkedIn
-Youtube
-Google
+
-Instagram
The
price is $200-$400/ month depending on desired frequency of posts and number of
platforms. Request quote based
on specific needs or call (407) 674-1916.
Leading Management Solutions helps medical practice leaders
identify ways to improve operations to increase revenue, employee engagement,
and patient satisfaction. Learn more about us at www.lmshealthpro.com.
About the
Author:
Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on
Twitter: @kb54927
