Originally posted on February 12, 2017 at www.lmshealthpro.com.
By Kristen Brady
For sub-specialists and specialists,
new clinical information and conditions seldom evolve quite as voluminously or
quickly as with primary care. The net effect is that updates to websites may be
at around 50% the frequency: at least approximately one time each two months.
This type of modest frequency will convey some sense of regular activity on a
website.
Usually, a blog posting is the most effective, easiest update
to a practice’s site, as blogs may be conversational in tone. Also, they do not
require a referenced, more structured form of doctor-patient writing mandated
by journals or website articles with the goal of broadening patient education.
As with the instance for primary-care bloggers, specialists
subjects may reflect what generally is in the recent news that is pertinent to
that specialty. Perhaps the best way of coming up with ideas rapidly is to
perform a search for any specialty-associated treatment or condition on Google
News.
Or just do a quick search on one of the
health-consumer-related sites like CNN Health, WebMD, or MedLinePlus, the
patient-associated website published by the NIH.
What are some blog
ideas for specialists?
Cardiology: New studies reveal more about why eating red meat
is bad for your heart – intestinal bacteria will convert carnitine, the protein
building block which especially is plentiful in venison, lamb and beef, into
compounds which speed up thickening and hardening of artery walls. Therefore,
how much red meat are you able to safely consume?
Neurology: Now that cannabis is legal in some areas, what do
studies reveal about its long-range effects on brain functioning?
Pulmonology: In all the excitement with electronic cigarettes
as a healthier alternative to traditional cigarettes, what are some of the
hidden risks?
Such blogs can have not just a positive effect on consumers
and assist in building trust in the providers; they also can assist in
improving search engine rankings, therefore boosting providers’ online
visibility.
Leading Management Solutions offers Marketing, Digital
Marketing, and Social Media Services to healthcare practices. We offer
weekly blog posts written by professional writers with direct knowledge of
healthcare management and search engine optimization. For more details, contact us at (407) 674-1916.
Leading
Management Solutions helps medical practice leaders identify ways to improve
operations to increase revenue, employee engagement, and patient satisfaction.
Learn more about us at www.lmshealthpro.com.
About the Author:
Kristen
Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on
Twitter: @kb54927
