Originally posted on February 12, 2017 at www.lmshealthpro.com.
By Kristen Brady
There is no need for a clinician
to be researching SEO techniques and strategies. Below are 6 principles to
remember in hopes of providing words of comfort to obsessive Google
Narcissists:
High rankings on
Google matter a lot
What is important is not ranking for every search term, yet
ranking for the proper terms, as can be defined by a mix of: a) what the
practice provides and wants to promote amongst its services, and b) more
importantly, what healthcare consumers already are searching for online.
No website may be on
page one for every search term
Generally, the 20/80 rule applies here: 20% of the keywords
often will produce 80% of organic site traffic.
Organic rankings on
search engines are ever changing
Rankings constantly change, oftentimes by the hour, due
partially to searchers changing searches. But, in most instances Leading
Management Solutions has the ability to consistently hold a page one ranking
for our clientele for the more critical search terms.
Human response is
critical to efficient SEO
Google will base its rankings mainly on what its users link
to from additional sites and on what they view and click in search results.
Every click and link is a vote. Every vote will help that web page go higher in
the rankings.
Choice of keyword
should be a content function
One common myth is that you ought to choose keywords for SEO
to bring traffic to a site. That isn’t quite accurate. Rather, the idea
includes picking content based upon what you wish to promote and what
individuals are already searching for.
Content is king of SEO
Search engine optimization is about fulfilling a human
being’s informational needs. Keep this as your main priority and you will be
rewarded.
Leading Management Solutions offers Marketing, Digital
Marketing, and Social Media Services to healthcare practices. We can put
together a professional, stylish, well-researched and well written SEO website
that will create an impressive web presence and help a practice attract new
patients. For more details contact us at (407) 674-1916.
Leading
Management Solutions helps medical practice leaders identify ways to improve
operations to increase revenue, employee engagement, and patient satisfaction.
Learn more about us at www.lmshealthpro.com.
About the Author:
Kristen
Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on
Twitter: @kb54927
