Originally published on February
28, 2017 at www.lmshealthpro.com.
By Kristen Brady
By now nearly everyone has heard
this phrase: “Content is king.” Therefore, who initially mentioned
this phrase? And when? Plus, is it still a fact on the Web?
Generally, Bill Gates gets credit
for it, for an essay that he published in January of 1996.
Almost 20 years later, some say that
social media knocked content off its throne. They state that social media’s
power will lie in its gigantic distribution network, with millions of users of
YouTube, Twitter, Facebook, amongst others.
The argument is that as a social
media user who has a lot of friends online posts an interesting photo, quote or
video on Pinterest, Twitter or Facebook, it’ll go viral because of that user’s
massive network.
They are wrong. Yes, the big network
helps. However, the post first must be intriguing. So, social media might be
queen, yet content still is king.
And how do I know? Because Google
tells me so.
There is an abundance of proof in
health care. Before individuals search for specialist physicians, they usually
first look for data regarding their health condition and its potential
treatment. The search engines confirm these facts:
Month-to-month searches on Google
Breast cancer
|
3,350,000
|
Oncologist
|
823,000
|
Lung cancer
|
1,220,000
|
Cancer doctor
|
60,500
|
Colorectal cancer
|
823,000
|
Cancer specialist
|
33,100
|
Bladder cancer
|
301,000
|
Around 4 times as many online searchers browse data on breast cancer as for data on oncologists.
Should a practice try to capture the
attention of those searchers who are not yet searching for doctors?
The answer is “absolutely!” Why not?
Sooner or later they’ll be browsing doctors. Why ignore 5/6 of your potential
patients?
For medical practices, healthcare
content is not prohibitively costly. Virtually all of it already is in a
physician’s head.
Therefore, no matter how small or
large your medical practice, dear physician, give data foragers what they
desire on your site and you automatically have built interest and trust in your
capability of helping them.
Leading Management Solutions offers
Marketing, Digital Marketing, and Social Media Services to healthcare
practices. We offer weekly blog posts written by professional writers
with direct knowledge of healthcare management and search engine optimization.
For more details contact us at (407) 674-1916.
Leading Management Solutions helps medical practice
leaders identify ways to improve operations to increase revenue, employee
engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.
About the Author:
Kristen Brady is the
founder and owner of Kaboom Social Media, your social media marketing and content specialists!
Follow her on Twitter: @kb54927
