Originally published on March 5, 2017 at www.lmshealthpro.com.
By Kristen Brady
As you glare ahead and make your
marketing plans for your healthcare practice, below are trends to take into
consideration for 2017:
In 2017, social
messaging apps are increasingly becoming marketing platforms
Twitter, Facebook and the additional big-names still are
great social hangouts. However, what is increasing in popular usage are social
messaging apps, like WhatsApp, Messenger, Snapchat and other ones. As these
have in China and other places, they’re quickly evolving to multi-purpose
platforms. Relationships and conversations with customers in real time are the
traditional core of messaging. Learn to expect new marketing and advertising
possibilities to come on the scene as chat apps continuously increase.
Smarter content will
win patients
The trend is presenting authoritative, share-worthy and
interesting content. The Web is marketing’s front door in healthcare. Patients—currently
responsible for a share of medical costs—browse the Internet for information
that is relevant and valuable. Amidst growing competition for a reader’s
attention, content today has to be reliable, social-sharable and fresh to build
trust and earn respect.
Individualize;
personalize
Today, marketing generating systems are more advanced. The
audience/public also has become resistant to broad brush, old-style methods of
advertising. Marketing methods of a contemporary nature identify user interests
and produce relevant, personalized and timely content upon a one-to-one basis.
For example, retargeting, displays advertisements to people who indicate a
curiosity in your content or website. As automation of digital marketing
creates a user profile, personalized and relevant messaging is more attention
grabbing and delivers greater response and interest.
Optimize for the new
universal standard – mobile
Within the United States, 4 out of 5 Americans use and own a
smartphone. Tablets, desktops and laptops still are commonplace. However, a
person likely will connect first with a smartphone. The capability of sending
and receiving email, do instant online research, and make connections online is
ever present. Healthcare marketing must first consider the mobile screen, and
budget for, as well as adapt that message to additional choices.
Marketing that is
location based
Smartphones present marketers the capability of targeting and
reaching an audience/patient by their location and by niche. For instance, one
strategy will use a device’s location to alert a patient of facilities nearby.
Furthermore, location-based marketing detects and adapts to the personal and social
preferences of an audience.
Leading Management Solutions helps medical practice
leaders identify ways to improve operations to increase revenue, employee
engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.
About the Author:
Kristen Brady is the
founder and owner of Kaboom Social Media, your social media marketing and content specialists!
Follow her on Twitter: @kb54927
