Originally published on March 5, 2017 at www.lmshealthpro.com.
By Kristen Brady
As
you glare ahead and make your marketing plans for your healthcare practice,
below are trends to take into consideration for 2017 (If you missed part 1,
read it here):
Live video speaks
louder than text
Now, Internet technology supports video delivery online, with
more available choices than YouTube. Furthermore, video will have a more solid
audience appeal (around 4 to 1) than text. Contemporary marketing for
healthcare may share stories by way of video content, as well as live streaming
video on blogs, websites, and social media platforms. The benefits include
educational impact, immediacy and timeliness. Marketing budgets and plans are
increasing and shifting in the category of video.
Programmatic video
buying more cost-effective
Advanced software draws on real-time data and produces more
effectiveness from media budgets. Programmatic media buying will purchase
digital video ads and will present video advertisements to qualified customers
at the precisely the right time. Inside the next 2 year’s programmatic video is
going to account for most digital video spending.
Telemedicine
monetization
Advancements in telemedicine are mainly due to consumer and
technology expectations. However, telemedicine services are having a
breakthrough as medical practices are becoming aware of the means and ways of
charging for those services. Medical practices are starting to recognize
consumer demand for email, text, and likewise connectivity conveniences.
Furthermore, options in monetized telemedicine—like doctor-patient
consultations online—contribute to brand differentiation, profitability and
office efficiency.
Patients as informed
buyers/consumers
The marketing fight for new patients will be played out
before the initial appointment call. Patients conduct research information on
health and medical, provider selection criteria, treatment options and many
other considerations. Patient’s today have more “skin in the game” than before,
and their research will guide their choices about treatment and their choice of
hospital and/or provider. Informed patient/consumers today are willing to post
online doctor ratings, and to make (or to withhold) provider suggestions.
A patient’s time is as
valuable as the physician’s time
Within a patient-centric world, convenience now is the new
competition currency. Patients need prompt and convenient appointment times.
There isn’t any patience for waiting weeks or days for appointments. Very
little understanding about needing to “wait inside the waiting room.” Change
drove a new consumer reality. Now, patients demand and expect retail-consumer
experiences.
Leading Management Solutions helps medical practice
leaders identify ways to improve operations to increase revenue, employee
engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.
About the Author:
Kristen Brady is the
founder and owner of Kaboom Social Media, your social media marketing and content specialists!
Follow her on Twitter: @kb54927
